Head TAG at Test Triangle
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Test Triangle - Executive - Digital Marketing (0-4 yrs)
- Manage and optimize content, catalog, and other ecommerce site elements.
- Optimize copy and landing pages for search engine optimization (SEO).
- Perform ongoing keyword research, including discovery and expansion of keyword opportunities.
- Research and implement content recommendations for organic SEO success.
- Develop, monitor, write, and update product content contained on ecommerce websites/portals.
- Develop subject matter expertise in assigned product categories and take ownership of daily business administration on assigned accounts.
- Cultivate standards, systems, and best practices for content creation, distribution, maintenance, and new product listings.
- Collaborate with product management, sales, graphics, and other relevant departments to provide updated content for assigned accounts to be shared across ecommerce platforms.
- Multitask, prioritize, and successfully meet several deadlines at once while maintaining attention to detail.
- Possess a strong knowledge of the ecommerce space, including competitive strategies, marketing strategies, product development, consumer research, usability best practices, and industry trends.
- Use spreadsheets or Excel (pivot tables, VLOOKUPs, etc.) in addition to web analytics to stay organized, monitor changes in product sales, and identify opportunities for improvement.
- Manage and optimize paid campaigns to increase exposure, drive conversions, and reduce costs.
- Run marketing automation campaigns to nurture leads and boost engagement.
- Prepare and analyze reports on digital marketing performance and identify areas for improvement.
- Bachelor's degree in Marketing, Communications, or a related field.
- Proven experience (2-5 years) in digital marketing, preferably in an ecommerce environment.
- In-depth knowledge of SEO, SEM, and keyword research tools.
- Experience with Google Analytics, Google Ads, and other digital marketing platforms.
- Excellent written and verbal communication skills.
- Strong analytical skills and data-driven thinking.
- Ability to work both independently and in a team-oriented environment.
- Proficient in Microsoft Office Suite, particularly Excel (pivot tables, VLOOKUPs, etc.).
- Familiarity with marketing automation tools and email marketing platforms.
What We Offer :
- A competitive salary and benefits package.
- Opportunities for professional growth and development.
- A supportive and collaborative work environment.
- The chance to contribute to the growth of a rapidly expanding ecommerce company.
If you are a highly motivated individual with a passion for digital marketing and ecommerce, we would love to hear from you. Apply now with your resume and cover letter, detailing your experience and why you are the perfect candidate for this role.