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30/03 Ramesh Patel
Consultant at Tenor

Views:327 Applications:96 Rec. Actions:Recruiter Actions:12

Media Planner (3-5 yrs)

Bangalore Job Code: 116485

Responsibilities :

- Initiation & mastering of planning activities

- Competitive data mining & formatting. Creating competitive reports from excel to power point to derive insights from data.

- Working collaboratively with team members to develop and manage integrated media plans across mediums including TV and Print

- Create and maintain media plans, flowcharts, buying guidelines, budget summaries, plan implementation and competitive reports

- Manage the day-to-day implementation, optimization and performance of on-going campaigns. Assist in strategic analysis of campaigns

- Manage day-to-day client interaction

Prior Experience :

- Thorough understanding of the media process, media department and inter- department relationships

- Knowledge and application of media systems, planning concepts (reach, frequency, average OTS, CPRP, GRPs, etc) packages and data bases

- Experience with syndicated software like BARC, IRS, MAP, RAM and TGI

- Constructing media plans to deliver brand campaign objectives

Skills Required :

- Eye for detail | accuracy

- Strong time management and speed of delivery

- Conscientious with the ability to multi-task and work well under tight deadlines

- Proficient knowledge of Microsoft Office (Word, Excel, PowerPoint)

- Good communication skills - written and oral

- Demonstrated ability to generate and present well-considered ideas and solutions

- Strong organisational and analytical skills (at manager level)

Education: Bachelor's degree in related field (advertising, marketing, communication)

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

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