Cloud/SAP Marketing Manager (www.techwave.net)

Work Location: Hyderabad

Reports to: Sr. Manager Global Marketing

- Are you an experienced marketing professional with demonstrated experience in designing, producing and executing actionable client-focused marketing programs? Do you feel the urge to take ownership of your work and deliver at highest standards? Are you built for a marathon rather than a sprint? Then this is the opportunity for you.

- As a Marketing Manager, you will plan, develop and execute various marketing campaigns that supports Techwave's regional business. You will serve as a trusted marketing advisor to the region head and key stakeholders. Be responsible for developing strategic marketing plans for best-in-class marketing operations as well as oversight for marketing campaign execution.

- In addition, as a Marketing Manager, you will build specific programs, utilizing innovative, go-to-market tools and approaches, to bring the full capabilities of the firm to bear with maximize reach and impact to the market.

Responsibilities include :

- Planning :

- Develop actionable outcome-oriented marketing plans for each quarter

- Marketing plan should include tactical marketing calendar with details on all planned activities

- Focus should be on creating Techwave brand awareness, lead generation and sales enablement

- Stakeholder Management :

- Hold frequent meetings with the region head and other stakeholders to be in line with their vision for the region

- Create a communication plan to keep the stakeholders informed about various marketing activities for the region

- Research :

1. Events :

Find relevant expos, conferences, tradeshows, other events for participation o Find speaking opportunities, award nomination opportunities and do the needful

2. Marketing Database :

Building the marketing contact database by research and by working with vendors.

- Digital Marketing:

- Work with internal team members to develop and execute SEO strategy for the region

- Plan and execute PPC/Display/Re-Marketing campaigns

- Content Marketing :

- Get all required marketing collaterals prepared for various services in the region

- Plan and create innovative content like infographics, videos, etc.

- Create and share one newsletter per month to keep region heads and stakeholders informed

- Event Management :

Plan and project manage events, end-to-end right from identifying event opportunities, budgeting, approvals, getting the booth designs, collaterals, promoting the event participation, etc.

Analytics :

- Measure all marketing activities against key performance indicators

- Analyse historical campaign data to improve future campaigns

Requirements :

- At least 3 years experience in running marketing campaigns for Engineering Services at a mid-sized IT services/engineering company

- Should have worked for the NA regional marketing efforts

- Experience in digital marketing - Google Ads, LinkedIn Ads, Email Campaigns, SEO, etc.

- Ability to co-create content in association with content writers internally and externally

- Experience working on any Marketing Automation tool

- Experience working with cross functional teams

- Ability to organize and manage multiple tasks with a sense of calm

- Attitude to get things done as planned no matter the challenges faced

For a person to be successful in this role :

- Hands-on in all aspects of digital marketing

- Good project management skills

- Should be a people's person

- Takes complete ownership

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