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18/11 Esita Naha
HR at Indus Net TechShu Digital Pvt Ltd

Views:33 Applications:17 Rec. Actions:Recruiter Actions:0

TechShu - Executive - Pay Per Click (2-4 yrs)

Kolkata Job Code: 136425

- Perform daily account management and of pay per click accounts on Google AdWords, Yahoo, Bing and other search platforms for a variety of clients.

- Assist in the maintenance and monitoring of keyword bids, account daily and monthly budget caps, impression share, quality score and other important account metrics.

- Good understanding of ecommerce campaigns, merchant center & catalog ads.

- Manage and maintain updates for large keyword lists.

- Provide creative copy suggestions and graphical ad templates.

- Assist in the management of Display network placement lists on AdWords and through other contextual advertising platforms.

- Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, display network, and other facets of paid search in accordance with client goals.

- Support the generation new paid search campaigns, ad groups, and accounts and aid in the creation of new paid search marketing initiatives.

- Generate weekly and monthly client reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives.

- Keep pace with search engine and PPC industry trends and developments.

- Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance with client goals.

- Monitor and evaluate search results and search performance across the major search channels.

- Communication to team and management on project development, timelines, and results.

- Work closely with the other team members to meet client goals.

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