Recruitment Executive at Techila Global Services
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Techila Global Services - Executive - Digital Marketing (3-4 yrs)
JD for Digital Marketing Associate:
- Manage and build overall email marketing strategy
- Create and design various CTAs and email templates
- Test every campaigns success
- Create smart email lists
- Increase email subscriptions
- Analyze data to get smart insights
- Suggest methods for improvements
- Segment lists based on behaviors like past email engagement and website interactions
- Develop documentation and road maps for processes, A/B tests, and promotions that succeed through email.
- Ensure marketing message is conveyed clearly and delivered properly to prospects.
Segmentation :
- Lead scoring, Lifecycle staging and Progressive profiling
- Multi-step nurtures customized by e-mail and web behavioral tokens
- Reporting, Data Visualization & Analytics
- Past experience with email marketing, lead nurturing, marketing automation, and/or web analytics
- Knowledge of latest digital marketing trends
- Experience with email automation tools
- Identify client's business objectives, challenges and key success metrics.
- Past experience with in marketing automation technology
- Good time-management skills
- Great interpersonal and communication skills
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.
