Head of Marketing at TechClinic Connect Pvt Ltd
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TechClinic Connect - Associate Content Manager (2-5 yrs)
- Faster Learning : Demonstrates a strong desire to learn continuously and puts consistent effort into personal and professional growth.
- Hustle and Joy : Embraces a strong work ethic, combining hard work with a sense of fun, bringing a positive and joyful spirit to the team.
- Production-Oriented : Driven by a focus on efficiency and quality in content creation and processes.
- Accountability : Takes ownership of tasks and strives for progress; "Chalta Hai" (mediocrity) is not acceptable.
- Extreme Attention to Detail : Pays meticulous attention to every aspect of content creation.
- Proficiency in Adobe Creative Suite : Mastery of tools like Photoshop and Premiere Pro.
- Creative Mindset : Possesses a creative outlook with skills in visual storytelling.
- Visual Communication : Demonstrates the ability to think visually and communicate creatively.
- Copywriting and Creative Writing : Shows flair in creating engaging written content.
- Marketing Skills : Proficient in marketing and the creation of compelling content using images, text, and video.
- Video Editing and Production : Knowledge of video editing software, packaging, and production.
- Visual Storytelling : Expertise in weaving images, text, and video together to create engaging narratives.
- Social Media Proficiency : Familiarity with platforms such as Facebook, Instagram, YouTube, and LinkedIn for brand management.
- AI Software : Knowledge of AI tools such as Midjourney and ChatGPT is a plus.
- UI/UX Understanding : Familiarity with user interface and user experience principles in human-computer interaction.
Video Production - Content Machine :
- Collaborate with editing and packaging teams to ensure timely content production.
- Pay attention to the visual aspects and packaging of video, image, and text content.
- Work closely with editors, providing feedback and enhancing video storytelling.
- Coordinate with editors to manage raw editing software files.
- Brainstorm and guide the production of shorter clips and reels for various platforms.
- Collaborate with marketing and graphics teams to ensure content is aligned with brand messaging.
- Perform quality proofing to ensure content consistency with brand messaging and goals.
- Manage the content calendar along with the Social Media Team.
- Handle video uploads, descriptions, titles, and thumbnails for multiple platforms.
- Analyze audience engagement and feedback for future content optimization.
- Collaborate with team members to brainstorm video ideas and scripts.
- Redesign brochures to align with the website's aesthetic and update work profiles.
Social Media - Agency Point Person :
- Coordinate with the Social Media Agency, providing content for timely posting.
- Ensure seamless publication of clips and reels for various platforms.
- Collaborate with the agency to create a content plan for organic reach.
- Analyze audience engagement and adjust strategies for future content optimization.
- Develop creative ideas for social media content related to the brand.
- Create social media campaigns and lead generation strategies funneling to WhatsApp Sales.
- Oversee the reformatting of the website, including videos, photos, and text content.
- Upload content onto the website under the appropriate sections.
- Re-upload videos through the backend to match the older website, ensuring consistency.
- Upload newer videos on the website with appropriate titles, logos, and production descriptions.
- Review the order of content on the website.
- Stay updated with trends and changes in video production and content creation.