HR Head at Taxmann Publications Pvt Ltd
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Taxmann - Social Media Specialist (2-4 yrs)
About Taxmann :
- Taxmann is India's leading publisher on Taxation and Corporate Laws. We maintain the largest and most accurate online database on Income Tax, GST, Indirect Tax, International Taxation, Corporate Laws, Accounts & Audit, Insolvency & Bankruptcy Code and Indian Acts & Rules. Taxmann Group is the only publishing & product development company in India with complete backward and forward integration, right from the self-owned paper printing unit to in-house research and editorial team, and finally reaching the reader through its distribution network across India, along with a robust technology team that ensures delivery of the content in various digital formats.
Responsibilities :
- Oversee day-to-day management of campaigns and ensure brand consistency.
- Implement social media strategy to align with business goals
- Work as per set objectives and report on ROI
- Monitor SEO and web traffic metrics
- Collaborate with other teams, like marketing, sales and customer service to ensure brand consistency
- Communicate with followers, respond to queries in a timely manner and monitor customer reviews
- Oversee social media accounts design (e.g. Facebook timeline cover, profile pictures and blog layout)
- Suggest and implement new features to develop brand awareness, like promotions and competitions
- Stay up-to-date with current technologies and trends in social media, design tools and applications
Requirements :
- Proven work experience in Social Media
- Hands on experience in Social Media Posting
- Solid knowledge of SEO, SMM, keyword research and Google Analytics
- Knowledge of online marketing channels
- Excellent communication skills
- Analytical and multitasking skills
