HR Head at Taxmann Publications Pvt Ltd
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Taxmann - Senior Role - Search Engine Optimization (2-3 yrs)
About Taxmann :
- Taxmann is the leading publisher on tax and corporate laws in India. Besides publishing books, it maintains the most accurate and largest online database on Direct-taxes (Domestic as well as International Taxation), Corporate Laws, Indirect-taxes, Accounts & Audit, and Indian Acts & Rules. Taxmann has sales offices/resident representatives throughout India and overseas.
Taxmann is looking for Senior SEO Specialist
Job Description :
- We are seeking a skilled and motivated Sr. SEO Specialist with at least 2-3 year of relevant experience to join our dynamic digital marketing team. As a Sr. SEO Specialist, you will play a crucial role in optimising Taxmann's website online presence and driving organic traffic through effective SEO strategies. You will have the opportunity to work closely with our SEO team to enhance our search engine rankings and boost our brand visibility across various platforms.
Roles & Responsibilities :
1. Lead SEO optimization strategies for websites to enhance visibility and rankings. Provide expertise in optimizing Meta tags, Headings Hierarchy, Content, and Other On-Page and Technical SEO Elements.
2. Develop advanced keyword strategies aligned with business objectives. Implement keywords effectively across website content for optimal SEO performance.
3. Collaborate with content creators to ensure on-page content aligns with overall SEO strategies. Provide guidance on creating SEO-friendly, high-quality content.
4. Work closely with the technical team to implement technical SEO best practices. Conduct regular audits to identify and address technical issues.
5. Optimize SEO elements for mobile platforms to enhance mobile user experience. Stay updated on mobile SEO trends and implement best practices.
6. Utilize SEO analytics tools to analyze On-page and Technical SEO performance. Generate reports on key SEO metrics and provide insights for overall improvement.
7. Stay informed about search engine algorithm changes and industry best practices. Implement innovative on-page strategies to adapt to evolving SEO trends.
Requirements :
1. Proven experience as a Senior SEO Specialist or in a similar senior-level role.
2. In-depth knowledge of On-page optimization techniques and technical SEO best practices.
3. Strong analytical skills with the ability to interpret data and make data-driven decisions.
4. Proficiency in using SEO tools such as GA4, Google Search Console, Google Lighthouse, Ahrefs, Moz, SEMrush, and similar platforms.
5. Up-to-date knowledge of search engine algorithms, ranking factors, and SEO best practices
6. Proven track record of improving organic search rankings and driving measurable results.
7. Familiarity with HTML, CSS, and website development.
8. Excellent communication and collaboration skills.
Qualifications :
1. Bachelor's degree in Marketing, Business, or a related field.
2. Continued education in SEO trends and best practices.
