Tatvic - Manager - Outbound Lead Generation/Marketing (4-6 yrs)
Description :
(A) Responsibility 1: Build a strong prospect database based on Tatvic's targeted user persona profile
- Activity 1.a.: Architect and execute drip campaigns based on user action (inaction).
- Activity 2.b.: Trigger email campaigns based on behavior (clicks, opens, etc.), date, and web visits.
- Activity 2.c.: Reach and nurture the leads to convert them into Marketing Qualified Leads (MQLS)
(B) Responsibility 2 : Social Selling through LI Leadership
- Activity 2.a.: Connect and engage with the prospects and keep updated with their recent activities, groups, and company news.
(C) Responsibility 3: Identify possibilities to UpSell Tatvic's services
- Activity 3.a.: Incorporate insights and research into your marketing pipeline and proactively continue to identify upselling opportunities on an ongoing basis.
Functional Competencies Required :
- Market Research & Digital Marketing for Social selling
- Lead Nurturing through Social Media
- Inclination to Business Development
- Tactics for LeadGen through LI, referrals & Website
- Content Writing
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