Job description:

Responsibility 1 : Design marketing collaterals in collab with Content writer

Activity 1.a.: Design & illustrate marketing collaterals in sync with the brand guidelines & material provided by the content team

Activity 1.b.: Document & optimize processes for quick TAT & improve upon the graphics & aesthetics based on design updates

Responsibility 2 : Design powerful pitch decks & profile decks in collaborate with Customer Development team

Activity 2.a.: Create powerful pitch decks in collaborate with the customer development team & content team

Activity 2.b.: Create effective profile decks for Tatvic Analytics & make updates based on the platform where they are to be put up

Activity 2.c.: Monthly/Quarterly updates to the above-mentioned decks & communicated with everyone in the team

Responsibility 3 : Design effective PPC Creatives & Images for Websites

Activity 3.a.: PPC Creatives for different ad platforms - Google Ads, LI, FB, etc

Activity 3.b.: Data based PPC design & copy in collaborate with Content team

Activity 3.c.: Optimized images for website assets

Responsibility 4 : Design compelling landing pages for paid campaigns

Activity 4.a.: Understand the campaign goals & content team's material & create landing page design in coherence with the value prop messaging

Activity 4.b.: Provide detailed brief of the design & landing page requirements, work closely with the dev team & QA team to finalize the landing page before publishing it

Responsibility 5 : Design A/B Testing hypothesis defined by UX team

Activity 5.a.: Design A/B test variants

Activity 5.b.: Execute winning A/B test campaigns

Activity 5.c.: Monthly reporting dashboard for regular reviews

Functional Competency:

- Graphic Design & aesthetics

- Communication Skills

- Strategic Thinking

- Content Writing

- Adobe Package

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