Talent Acquisition Analyst at Tatvic Analytics
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Tatvic Analytics - Campaign Manager (3-6 yrs)
Skills : DV360, Google Ads (Optional)
Job Description
- Responsibilities of a Campaign Manager
- Responsibilities w.r.t Customer:
- Keep the promises made to the customer in terms of deliverables.
- Continuous research on Audience and product to ensure an appropriate match and share as well as get insights from the customer
- Design a marketing plan and get it approved by the customer
- Design and implement the planned campaign to achieve the customer KPI
- Negotiate deals with third party publishers as a part of the marketing plan
- Implement the campaign by ensuring traffic (Campaign Trafficking )
- Analyze the campaign
- Report the results to the customer
- Deep analysis of the data
- Optimize the campaign based on the data
- Guide the customer on a technology road map for their requests.
-Keeping the floodlight implementation at the correct trigger points to get the data
- Keep the customer updated and aware of the progress.
- Communicate to keep customer sentiment high
Business Responsibilities :
- Increase the revenue per customer by giving a marketing plan which they accept.
- Providing marketing plans for new customers to the Customer Development team for business development
- Designing Innovative and performing campaigns which lead to increased revenue by the customer.
Technology
- Stay abreast with the concepts and updates in the core technologies DV 360, Campaign Manager and Google Ads, and GA 360.
Functional Competencies
- Planning & Strategy
- Trafficking, Conversion setup
- Optimization, Bidding, Budgets, and Targeting
- Reporting, Analysis, and insights
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