As an Digital Marketing (E-commerce ads specialist), your primary responsibility is to develop, implement, and manage marketing campaigns for ecommerce website that promote a company's products or services.

You will need to work closely with the company's marketing team to create and execute online marketing strategies that drive traffic, generate leads, and increase revenue.

Your day-to-day tasks will include creating and managing digital marketing campaigns across various channels such as Google, social media, search engines, and display advertising. You will also be responsible for monitoring and analysing campaign performance, identifying areas for improvement, and making adjustments as needed to optimize results.

Location: Hyderabad

Working Days: Monday to Friday

Experience: 1-4 Years

Employment Type: Permanent (Work from office)

Responsibilities:

- Designing social media campaigns, creating social media content, and answering customers' comments or questions (Facebook, Twitter, LinkedIn, Instagram).

- Competitor's analysis and market research.

- Follow-up and improvement of SEO.

- Helping the marketing team to follow up and improve the digital marketing strategy.

- Identifying and implementing strategies for increasing site traffic through organic search listings

- Measure the performance of digital marketing efforts using a variety of web analytic tools.

- Candidates will work in one or more of the following areas: Search Engine Optimization, Search Engine Marketing, Social Media Marketing, Social Media Optimization, Content Marketing, and Email Marketing.

Key Skills:

- Performance Marketing

- Ecommerce Marketing

- Google ads

- Shopping ads

- Marketing Research

- Social media

- Content marketing and Email Marketing

- Search Engine Marketing

- Social Media Optimization

- Search Engine Optimization

Qualifications:

- MBA Marketing

- Prior experience working in a cross-functional team environment.

- 3+ years of experience in e-commerce marketing

- Experience in analytics tools such as Google Analytics and Google Ads (experience in another analytics tool may be considered) is a must.

- Basic knowledge of Adobe Photoshop (or related) experience is a plus.

- Excellent oral/written communication skills

- Project management and team management experience is a plus.

- Expertise in Microsoft Office (Word, PowerPoint, Excel, and Outlook)

About Company :

- Targetorate Consulting is a leading business consulting firm empowering business growth for clients by expanding their current market base and taking them to newer markets across geographies. Backed by experts from across industries, we understand global and local market perspectives, helping organizations design and execute Go-To-Market strategies and unlocking insights to transform businesses.

- We work across industries delivering end-to-end marketing services right from creating compelling market strategy to digital marketing and on-field execution. Our market insights, derived from industry data, enable companies to position themselves ahead of their competitors. We assist international companies in building successful businesses/ expanding in India while crafting and executing effective market entry strategies along with managing potential risks and challenges. We also assist Indian companies in exploring opportunities for market expansion and partnership in Europe, USA and Asia-Pacific regions.

- We are focused on laying robust value-propositions to expand businesses across geographies. Our consortium of business leaders provides innovative market strategies that route to business growth.