Business Unit : Tamara Leisure Experiences

Department : Sales & Marketing

Designation : Social Media Manager

Location : Bangalore

Source : New Role

Priority : High

Reporting to : GM Marketing

Purpose of the job : 

- We are seeking a Social Media specialist with capabilities to think strategically, has an eye for detail, the ability to multitask, can work under pressure and perform. 

- A Social Media strategist must be passionate, self-motivated, and a team player. You also must have exceptional interpersonal and communication skills.

Key Accountabilities/Duties & Responsibilities : 

- Must have excellent communication skills writing, storytelling, editing, and presentation skills

- Develop creative and engaging social media strategies manage the day-to-day handling of all social media channels such as LinkedIn, Facebook, Twitter, Pinterest, Instagram, and YouTube, adapting content to suit different channels

- Develop communication strategy across multimedia including social media strategy

- Build social media strategy based on competitive research, platform determination, audience understanding, and key messaging

- Understand and build creative mood boards/style guidelines so as to create rich media and error-free copy across platforms

- Evaluate communication campaigns performance and build/maintain/share periodic reports

- Work closely with content writers to review/proof-read content to build error-free content

- Brainstorm campaign ideas with internal team to build comm strategy and drive various brand initiatives

- Must be fluent in social media with hands-on experience of multiple social media platforms and awareness of current trends

- Monitor, track, analyse and report on performance on social media platforms using tools such as Google Analytics and Facebook insights

- Educate other staff on the use of social media and promote its use within the company

- Manage and facilitate social media communities by responding to social media posts and developing discussions

- Knowledge of social media tools like Hootsuite and others, to create and manage multiple social media accounts from a single dashboard.

Essential Qualification & Experience :

- Bachelor's degree in communications, journalism or a related field

- A minimum of 4-5 years- experience in communications strategy development (essential).

- Proven social media and networking expertise.

Mandatory Skills/ Competencies : 

- Excellent written and verbal Communication skills.

- Expertise in communication tools along with MS tools

- A creative and strategic approach to work

- Has an eye for detail, work wells under pressure, is driven to meet targets, and a team player

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