HR Executive at Talkcharge Technologies Pvt. Ltd.
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TalkCharge - Executive - Search Engine Optimization (1-5 yrs)
Key Responsibilities:
- Create content marketing campaigns to drive leads and subscribers, using SEO best practices to generate traffic to our site.
- Regularly produce various content types, including email, social media posts, blogs and white papers.
- Actively manage and promote our blog, and pitch articles to relevant third-party platforms.
- Edit content produced by other members of the team.
- Analyses content marketing metrics and makes changes as needed.
- Optimizing current content on our website (page titles, meta descriptions, h1s, alts, anchor text, etc.).
- SEO friendly writing (as well as other forms of PR--media pitches, articles, etc.)
- Excellent verbal and written communication skills.
- A working knowledge of SEO and how it applies to content marketing.
- Basic knowledge of HTML.
- Flexibility to evolve strategies quickly & effectively.
- Experience in Wordpress and Blogger (preferred).
- Hands on experience keyword research tools like Semrush, Ahrefs etc.
- Worked on Campaign Optimization, Keywords Analysis, Keyword Research, Reporting and - Analysis, and Account Audit activities.
- Track and analyses website traffic flow and provide regular internal reports.
- Attain key performance indicators such as reducing the website bounce rate, increasing dwell time or improving conversion.
- Continually work on the Search Engine Optimization of the website.
- Provide SEO analysis and recommendations in coordination with elements and structure of websites and web pages.
- Provide recommendations and execute strategies for content development in coordination with SEO goals - general and keyword specific.
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