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06/04 Team HR
HR Executive at Tala Technologies

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Tala Technologies - Senior Executive - Pay Per Click (3-6 yrs)

Chandigarh/Punjab Job Code: 154248

Job Title: Senior PPC Executive

Reporting to: Marketing Lead

Location: Mohali, Punjab

Reports to: Technical Lead

Role Description : 

We are looking for a Senior PPC Executive person with relevant experience in PPC platforms such as Google Ads, Bing Ads, and LinkedIn Ads. Effectively manage & optimize campaigns with the objective of Lead generation and online brand building.

Job Responsibilities : 

- Complete ownership of campaign lifecycle including budgeting, conversions, and account optimisation.

- Create, implement, track & analyse PPC campaigns, including Search & Display.

- Ensure healthy management of daily & weekly performance of the PPC accounts.

- Consistently improves campaign Performance and ROI - by proactively analysing campaign data wrt Keywords, Quality score, Competition KWs/Ads, A/B testing and key Google Analytics metrics.

- Proactively finds ways to capture new Keywords, new Ad copies, new Landing Pages - for higher user engagement & higher online Search share.

- Implement new technologies & script automation to enhance SEM efforts.

- Handle the team of PPC Executives.

Skills : 

- 3-4 years of relevant experience managing PPC platforms like as Google Ads, Bing Ads, and LinkedIn Ads.

- Proven track record in Lead Generation & Online Brand building using PPC platforms.

- Hands-on experience in bid management, campaign management & optimization, A/B & Multivariate testing.

- Experience with website analysis using a variety of analytics tools like Google Analytics, Heat map and other reporting tools.

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