Recruiter Logo
Now Apply on the Go!
Download updazz Jobseeker App and get a seamless experience for your job-hunting
06/04 Team HR
HR Executive at Tala Technologies

Views:9 Applications:9 Rec. Actions:Recruiter Actions:0

Tala Technologies - Junior Executive - Pay Per Click (1-3 yrs)

Chandigarh/Punjab Job Code: 154247

Job Title : PPC Executive

Reporting to : Marketing Lead

Location : Mohali, Punjab

Reports to : Technical Lead

Role Description :

We are looking for a PPC Executive person with relevant experience in PPC platforms such as Google Ads, Bing Ads, and LinkedIn Ads. Effectively manage & optimize campaigns with the objective of Lead generation and online brand building.

Job Responsibilities :

- Complete ownership of campaign lifecycle including budgeting, conversions, and account optimisation.

- Create, implement, track & analyse PPC campaigns, including Search & Display.

- Ensure healthy management of daily & weekly performance of the PPC accounts.

- Consistently improves campaign Performance and ROI - by proactively analysing campaign data wrt Keywords, Quality score, Competition KWs/Ads, A/B testing and key Google Analytics metrics.

- Proactively finds ways to capture new Keywords, new Ad copies, new Landing Pages - for higher user engagement & higher online Search share.

- Implement new technologies & script automation to enhance SEM efforts.

Skills :

- 1+ year of relevant experience managing PPC platforms like as Google Ads, Bing Ads, and LinkedIn Ads.

- Proven track record in Lead Generation & Online Brand building using PPC platforms.

- Hands-on experience in bid management, campaign management & optimization, A/B & Multivariate testing.

- Experience with website analysis using a variety of analytics tools like Google Analytics, Heat map and other reporting tools.

Add a note
Something suspicious? Report this job posting.