tailZ - Manager - Marketing (0-1 yrs)
Marketing Manager
- We love dogs and dog people. We want to make pet-parenting fun and dogs happy. More and more hoomans should experience the love of dog in their life! We believe every dog deserves unlimited belly rubs.
- Through tailZ we are connecting dog lovers and pet-parents.
- Currently, we have over 250+ hosts live on the platform providing boarding, day care, walking and nutrition.
- tailZ app promises to be a win-win-win solution for all involved, pets, pet-parents and pet-sitters. While pets will get more attention and personalized care from trusted and reviewed pet-sitters, pet-parents will have more peace of mind about their pets- needs being met.
Key Responsibilities:
- Responsible for a business category- from sourcing, operations, BTL marketing to people management
- Define & refine customer persona & customer journey maps
- Define & execute customer acquisition strategy
- Grow Users & Active User base
- Work closely with product development team to ideate product roadmap & new features
- Define and execute performance marketing campaigns
- Social audience performance and testing
- Data analysis, cost & revenue analysis- across channels
- Weekly reports on customer acquisition, activity & transactions
Skills & Experience:
- Dog Lover, Pet-Parent
- Hands-on approach
- Entrepreneurial
- Resourcefulness, agile, ability to multitask
- Data analysis skill
- Understanding of marketing concepts and processes
- Understanding of creatives- what type of ads work, what tests to run.
- Ability to work independently, without constant supervision
- Ability to adapt to changing work situations and needs
- Flexible to take on new projects and challenges & work in cross-functional environment
- Start-up experience preferred not essential
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.
