About Samaaro

Samaaro is an award-winning Virtual Event Platform that was recognized as one of the 30 best and most innovative startups in India. It provides a powerful software platform designed to help organizations host scalable, secure, and effective virtual events for a global audience. Samaaro's unique features & versatility allow it to host a variety of Virtual Events such as Virtual conferences, Virtual Summits, Virtual Fairs, Virtual Exhibitions & more.

Job :

- We are looking for an experienced Digital Marketing Specialist that loves to spearhead marketing strategies and implement them effectively to generate leads and create a global footprint of the brand. A deep understanding of Marketing principles, Performance marketing, SEO, PR, Email Marketing, and Social media marketing will be imperative. The Marketer must lead the team in the planning, execution, and optimization of our digital marketing efforts.

- The Marketer must be tech-savvy and intuitive with great ideas to reinforce our communication objectives.

Skills

- A visionary in creating data-driven marketing strategies resulting in high ROI

- Keen eye for detail and with a passion for marketing and lead generation

- Excellent oral and written communication and interpersonal skills

- Excellent organizational skills, including the ability to manage own workload and prioritize competing demands on time

- Tech Savvy with Updated knowledge on the latest industry developments

- Highly Creative with a focus on Problem-solving

- High level of initiative and a good team player

- Good analytical skills

- Excellent presentation skills

- An outgoing and likable personality

- Highly self-motivated

- Resilience and persistence

- Result orientated

Responsibilities :

Digital Marketing Strategy :

- Create data-driven strategies that can help scale the organization globally

- Spearhead projects to create sustainable Brand Awareness in the B2B Market

- Discover potential market channels and create effective strategies for quick channel penetration and adoption

Content Marketing :

- Create Highly focussed organic growth strategies to reduce acquisition cost and generate leads

- Curate SEO optimized web content for improving results in SERP

- Design effective Lead magnet content to establish Samaaro as a market leader

 Performance Marketing :

- Spearhead paid campaigns that provide ROI and enhance visibility

 - Hands-on experience with Generic & Retargeting campaigns across Google Ads, Facebook, and LinkedIn

Email Marketing :

- Ideate and implement effective email marketing strategies to inform customers

- Implement Marketing automation to enhance the customer journey and generate leads

 Social Media :

- Ideate and implement Social Media marketing strategies to increase brand awareness

- Drive campaigns that enhance visibility and generate business

Lead Generation :

- Increase website visitors and improve customer retention

- Improve CTR for marketing campaigns

 PR :

- Create & curate SEO optimized content for PR Articles

 - Collaborate with PR agencies to ensure relevant company updates get published in the media

 Research :

- Research on trending SEO terms to stay fresh in the market

- Market Research to analyze latest trends and implement them

- Reporting

- Generate Reports and Analysis on our campaigns to improve lead generation tactics.

 Leadership & Collaboration :

- Must be able to lead a team of highly motivated individuals to achieve the company vision

 - Work with the product team to understand the product and develop efficient strategies to improve sales

- Work with the design team to create graphical content as per various strategies

Job Details :

 Job Location : Bangalore

 Company Industry : SaaS

Company Type : Employer (Private Sector)

 Job Role/Title : Digital Marketing Manager

 Employment Type : Full-Time Employee

Monthly Salary : Based on experience as per industry standards

- Career Level : Mid-Senior Level

- Years of Experience : 3+ years

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