HR at Synactive India Private Limited
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Synactive India - Pay Per Click Role (2-6 yrs)
We have a urgent requirement for PPC Expert,
Exp :2+ yrs,
Np : Immediate or Less than 30 Days,
Location : Hyderabad.
JD :
Role overview :
He/She will manage all paid search campaigns on Google, Yahoo and Bing, as well as other search and display marketing engines. A successful SEM Specialist will effectively manage the paid search budget and work with the SEO and Marketing team in order to maximize ROI, drive traffic, and customers
Responsibilities:
- Execute tests, collect and analyze data, identify trends and insights in order to achieve maximum ROI in paid search campaigns
- Track, report, and analyze website analytics and PPC initiatives and campaigns
- Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies
- Optimize copy and landing pages for paid search engine marketing campaigns
- Perform ongoing paid keyword discovery, expansion and optimization
- Research and analyze competitor advertising links
Requirements :
Proven SEM experience and success managing PPC campaigns across Google, Yahoo and Bing
Well-versed in performance marketing, conversion, and online customer acquisition
Up-to-date with the latest trends and best practices in search engine marketing
In-depth experience with bid management tools (e.g., Click Equations, Marin, Kenshoo, Search Ignite)
Experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends)
Strong analytical skills and experience generating SEM reports
Familiarity with A/B and multivariate experiments.
Experience:
- Total of 2+ years of demonstrated work experience.
- BSc/BA in Marketing, Digital Media or a related field; AdWords certification is a plus
If interested,Kindly share your resume
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