A quick summary of the role : 

- You will be responsible for managing the entire content requirements ranging from B2B copywriting to marketing campaigns, blogs as well as customer centric communications. Working with multiple teams with an anchor to marketing, you will be responsible to maintain & enrich the tone of voice of the brand & propagate meaningful, compelling content across all verticals.

The position will report to the Marketing Head with openings in the Mumbai region only.

Roles & Responsibilities :

- Craft B2C copy for brand & clients including stakeholders in various dept. & decision makers for company's Insurtech offerings

- Write compelling & action-driven marketing campaigns including direct mail, email marketing campaigns, landing pages, blogs, print and omni-channel performance marketing initiatives.

- Creation & publishing of Blogs & PR Articles in Fintech & insurance domain

- Work closely with Brand Managers & creative teams to ensure the tone & voice of the content is aligned with the brand values

- Create compelling copies for B2C Clients for Retail & offline consumption

Requirements :

- Minimum of 2+ years of B2B copywriting experience, preferably in a high growth startup with fintech domain

- Knowledge of digital marketing tactics, including SEO, email marketing and web analytics

- Portfolio demonstrating successful performance marketing campaigns with content heavy impact

- Ability to work cross-functionally with both brand & growth marketing teams

- Have strong editorial skills, technological expertise for data-driven content marketing

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