Digital Marketing Specialist - Skincare/Cosmetic

GENERAL DESCRIPTION :

This position is responsible for the Digital Marketing efforts and coordination the operations of Digital channels, agencies, manage digital projects through the marketing / product team and recommend ways to build superior brand promotion and marketing in the digital space.

ESSENTIAL DUTIES/RESPONSIBILITIES/FUNCTIONS :

- Manage the marketing channels and work with our small team and develop strategies that drive traffic to the site

- Must have deep expertise in at Least one of the following areas (SEO, SEM (Google AdWords or FB Ads), Social Media Channels (Instagram, FB, Twitter)

- Recruit and work with various type of freelancers with expertise such as (SEO / SEM specialists, Writers/bloggers/content specialist, UI/UX designer) with deep industry expertise that can help us in various areas that we need additional support/help

- Monitor all social media outlets - pages, sites, blogs - daily and work with the team to build consistent messaging through all platforms

- Capturing and analyzing the appropriate social data/metrics using advanced metrics

- Operate as the central hub for website and app content and updates; oversee updates, launches, promotions and manage changes

- Develop digital dashboard, tracking, and recommend ways to improve

- Be the digital voice of loyalty and membership programs, develop a deep understanding of membership, reasons to join, and rich member benefits

QUALIFICATIONS & SKILLS REQUIRED TO PERFORM JOB DUTIES :

- A degree or equivalent qualification in Marketing, Communications, or a related field

- 3+ years digital marketing experience

- Strong understanding and passion for digital marketing (social media, web, SEO, content management, apps, email marketing, emerging technologies)

- Exceptional written and verbal communication skills

- Service focused and membership driven; works well with members, collaborative with internal teams

- Organizational skills and the ability to manage multiple projects in a fast-paced environment

- Strong thinking and problem-solving skills

- Ability to handle multiple priorities at a high capacity

- Beauty industry experience a plus

- General Web metrics knowledge, Google Analytics Certified is a plus

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