Performance Marketing Specialist

- Join Us as a Performance Marketing Specialist and Unleash Your Potential!

- We are seeking a dynamic and highly motivated Performance Marketing Specialist to join our company. As a Performance Marketing Specialist, you will be responsible for planning, executing, and optimizing our digital marketing campaigns. Your primary focus will be on search engine marketing (SEM), SEO, and Google AdWords to increase our online visibility, attract qualified traffic, and generate leads or sales. You will play a crucial role in achieving our marketing objectives and driving business growth.

About Us :

- At Swageazy, we're not just another company - we're a community of trailblazers, dreamers, and achievers. Swageazy is an all-in-one enterprise gifting platform assisting start-ups & modern workplaces to shop, store and deliver high-quality swag around the globe with click of a button. We are India's first platform that automates gifting for employees, customers, and prospects globally. You can put your employee gifting on auto-pilot with us and send gifts that they would love to keep.Our mission is we aim to achieve our vision through our tech-first approach, we have built a platform where you can curate a gift pack of your choice and we'll take care of the rest - from design assistance to last-mile delivery across India and International markets. and we're committed to creating a workplace where your ideas and aspirations can thrive.

Your Role :

- As our Performance Marketing Specialist, your extensive experience will go beyond fulfilling a role; it will actively shape our future collectively. Your responsibilities will include:

Key Responsibilities :

- Develop and implement comprehensive digital marketing strategies, with a strong emphasis on SEM, SEO, and Google AdWords.

- Conduct keyword research, competitor analysis, and on-page/off-page SEO to improve website ranking and organic traffic.

- Create and manage Google AdWords campaigns, including keyword research, ad copywriting, bidding strategies, and A/B testing.

- Monitor and optimize ad performance to improve click-through rates (CTR), quality scores, and return on ad spend (ROAS).

- Analyze and report on key performance indicators (KPIs), providing insights and recommendations for campaign improvements.

- Collaborate with the content and design teams to create landing pages and ad creatives that drive conversions.

- Stay up-to-date with the latest industry trends, algorithms, and best practices related to SEM, SEO, and paid advertising.

- Manage marketing budgets and allocate resources effectively to maximize ROI.

- Work with web developers to implement technical SEO improvements and track website performance.

- Implement and manage email marketing campaigns and other performance-focused channels.

- Identify opportunities for growth and expansion within the digital marketing landscape.

What We're Looking For :

- We are not just interested in your qualifications - we're curious about your passion, skills and potential. The traits and qualities we want to hear from you.

- Bachelor's or master's degree in marketing, Business, or a related field.

- Proven experience as a Performance Marketing Specialist or in a similar digital -marketing role.

- Proficiency in Google AdWords, Google Analytics, SEO and SEM tools.

- Strong analytical and data-driven mindset with the ability to interpret marketing data and provide actionable insights.

- Excellent knowledge of SEO best practices, on-page and off-page optimization, and content strategies.

- Experience in keyword research and analysis to improve search engine ranking.

- Ability to write effective ad copy and create persuasive landing pages.

- Strong project management skills with the ability to manage multiple campaigns simultaneously.

- Certification in Google AdWords or related digital marketing certifications is a plus.

- Familiarity with other digital advertising platforms (e.g. LinkedIn Ads) is a bonus.

Additional Information :

- This is a full-time position & Onsite based in Gurgaon.

Why Join Us :

- Here, you won't just be an employee; you'll be part of a family that encourages learning, growth, and innovation. We would like to hear from you if :

- You are interested in being a part of a young and fast paced environment; to implement market best practice.

- Compensation will be competitive and commensurate with experience.

- You are keen to put in place strong processes, and systems, and this is a chance to work in a company which is not burdened by legacy systems.

- You realize that you are joining the team at an early stage, and can play a pivotal growth role as the company grows; you are excited to be early at the table.

- You care about people and your team members, and you want to influence positive changes at the workplace.

- If you are a results-driven marketer with a passion for digital advertising, SEO, and SEM, we encourage you to apply for this position. Join our team and help us elevate our digital marketing efforts and drive business success.

- Swageazy is an equal opportunity employer. We welcome and encourage diversity in the workplace. Furthermore, our dedication extends to ensuring customer satisfaction, fostering a sense of ownership, cultivating a growth mindset, executing with effectiveness, hiring and nurturing top-tier talent, practicing frugality, delivering results, fostering creativity, and achieving victories as a team.