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06/01 Ankita Singh
HR Manager at Swageazy

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Swageazy - Brand Manager (5-8 yrs)

Gurgaon/Gurugram Job Code: 307070

Join Us as a Brand Manager and Unleash Your Potential!

We are seeking a dynamic and highly motivated Brand Manager to join our company. As the Brand Manager, you will have a unique and challenging opportunity to create and shape a brand from the ground up. You will be responsible for developing a brand strategy, crafting brand messaging, and implementing campaigns to establish our brand identity in the market. Your role is pivotal in defining our brand's personality, voice, and visual identity to drive recognition, trust, and engagement.

About Us:

At Swageazy, we're not just another company - we're a community of trailblazers, dreamers, and achievers. Swageazy is an all-in-one enterprise gifting platform assisting start-ups & modern workplaces to shop, store and deliver high-quality swag around the globe with click of a button. We are India's first platform that automates gifting for employees, customers, and prospects globally. You can put your employee gifting on auto-pilot with us and send gifts that they would love to keep.Our mission is we aim to achieve our vision through our tech-first approach, we have built a platform where you can curate a gift pack of your choice and we'll take care of the rest - from design assistance to last-mile delivery across India and International markets. And we're committed to creating a workplace where your ideas and aspirations can thrive.

Your Role:

As our Brand Manager, your extensive experience will go beyond fulfilling a role; it will actively shape our future collectively. Your responsibilities will include:

Key Responsibilities:

- Develop a comprehensive brand strategy and roadmap to create a strong and cohesive brand identity.

- Conduct market research, including competitive analysis and customer insights, to identify unique selling propositions and brand positioning.

- Craft a compelling brand story and messaging that resonates with our target audience and differentiates us from competitors.

- Create and maintain brand guidelines, ensuring consistency in branding across all touchpoints.

- Collaborate with cross-functional teams to design and execute branding campaigns across various media channels.

- Oversee the development of a unique and visually appealing brand identity, including logos, color schemes, and other brand elements.

- Build and nurture relationships with external agencies, designers, and other creative partners.

- Monitor brand performance and conduct regular brand health assessments to adjust strategies as needed.

- Develop and execute brand activation initiatives, such as events, sponsorships, and partnerships.

- Ensure that all brand messaging and creative materials align with the established brand strategy.

- Manage the brand budget effectively and allocate resources to initiatives that yield the highest brand impact.

What We're Looking For-

We're not just interested in your qualifications - we're curious about your passion, skills and potential. The traits and qualities we want to hear from you.

- Bachelor's or master's degree in marketing, Business, or a related field.

- Proven experience in brand management, brand building, or marketing leadership roles.

- A track record of successfully creating and establishing brands in highly competitive markets.

- Exceptional creativity and an eye for design, with the ability to envision and implement a unique brand identity.

- Strong project management skills with the ability to handle multiple initiatives simultaneously.

- Excellent communication and presentation skills to convey the brand's vision and strategy to internal and external stakeholders.

- Strategic thinking and the ability to develop long-term brand growth plans.

- Understanding of digital marketing and the role of social media in brand building.

- Adaptability and willingness to embrace ambiguity and uncertainty in a startup environment.

- Enthusiasm, ambition, and a strong entrepreneurial spirit.

Additional Information:

This is a full-time position & Onsite based in Gurgaon.

Why Join Us:

Here, you won't just be an employee; you'll be part of a family that encourages learning, growth, and innovation. We would like to hear from you if-

You are interested in being a part of a young and fast paced environment; to implement market best practice.

- Compensation will be competitive and commensurate with experience.

- You are keen to put in place strong processes, and systems, and this is a chance to work in a company which is not burdened by legacy systems.

- You realise that you are joining the team at an early stage and can play a pivotal growth role as the company grows; you are excited to be early at the table.

- You care about people and your team members, and you want to influence positive changes at the workplace.

- If you are a brand builder with a vision to create a brand that stands out, resonates with consumers, and leaves a lasting impact, we encourage you to apply for this unique opportunity. Join our team and lead the charge in establishing a brand that will shape our industry.

- Swageazy is an equal opportunity employer. We welcome and encourage diversity in the workplace. Furthermore, our dedication extends to ensuring customer satisfaction, fostering a sense of ownership, cultivating a growth mindset, executing with effectiveness, hiring and nurturing top-tier talent, practicing frugality, delivering results, fostering creativity, and achieving victories as a team.

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