Executive - Talent Acquisition at Svf Entertainment Pvt Ltd
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Svf Entertainment - Assistant Manager - Marketing (2-4 yrs)
About Us
SVF Entertainment is a leading Media and Entertainment company in East India, with 8 National Awards to its credit and capabilities in Film and TV Production, Cinemas, Distribution, Digital Cinema, Music, and New Media.
Role :
We're looking for an enthusiastic and creative marketer to organise and execute creative campaigns and events to promote brand awareness.
Responsibilities :
1. Build and execute ATL & BTL campaigns to support specific marketing objectives across different verticals to create awareness & differentiation to support the overall strategic marketing plan.
2. Implement a 360-degree approach to marketing mediums and frame campaigns on the basis of the current industry trends in film marketing and influencer-led marketing.
3. Conceptualise, plan & strategise marketing media mix (online & offline).
4. Lead the execution of marketing programs from start to finish, driving collaboration with the stakeholders and leveraging the right internal processes.
5. Handle media buying and partner tie-ups.
6. Operate ROI-driven marketing campaigns and maintain marketing P&L, campaign-wise.
7. Collaborate with social media & PR team to ideate engaging content campaigns for our website and social handles to attract and convert our target groups.
8. Partner with creative teams and other internal and external stakeholders.
9. Track and analyze the performance of campaigns, manage the marketing budget, and ensure that all marketing collateral are in line with our brand identity.
Requirement :
1. Proven experience of 2-4 years in 360-degree marketing including experience in ATL and BTL campaigns preferably in the media agency or entertainment space.
2. Relevant experience in brand management, outdoor media, campaign planning, and ad spending.
3. Relevant exposure in network building and vendor management.
4. Excellent communication and interpersonal skills.
5. Management graduate in marketing, business administration, or relevant discipline.
This role is based in Kolkata.
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