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22/02 Shruti Akhouri
HR Manager at Survey2Connect

Views:45 Applications:33 Rec. Actions:Recruiter Actions:11

Survey2Connect - Manager - Marketing (3-5 yrs)

Delhi NCR Job Code: 148179

Brief profile of Survey2Connect :

Survey2Connect's vision is to be best in class research platform which helps everyone in the organisation make smarter and informed decisions hence improving the experiences organisations provide to every stakeholder. The platform helps organisations capture feedback at multiple touch points, understand it in real-time, and deliver insights.

Position Summary :

Marketing Manager oversees the online marketing strategy for the organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organization's website(s). In addition, they engage with the public through social media and improve online presence and the overall digital marketing efforts.

Responsibilities :

Typically, a digital marketing executive will :

- Develop and manage digital marketing campaigns

- Oversee a social media strategy

- Oversee Google Ads and LinkedIn Ads.

- Manage and maintain the organisation's website(s)

- Write and optimise content for the website and social networking accounts such as Linkedin, Facebook and Twitter

- Track and analyse website traffic flow and provide regular internal reports

- Attain key performance indicators such as reducing the website bounce rate, increasing dwell time or improving conversion

- Continually work on the Search Engine Optimization of the website(s)

- Fix any errors or bugs in online content

- Edit and post videos, podcasts and audio content to online sites

- Arrange webinars and webcasts

- Create online banner adverts and oversee pay per click (PPC) ad management

- Write copy for email marketing campaigns

- Identify new trends in digital marketing, evaluate new technologies and ensure the brand is at the forefront of industry developments, particularly developments in mobile marketing

- Work on printed material to supplement online products

- Attend product launches and networking events

- Collaborate with internal teams to create landing pages and optimize user experience

Key skills :

- Proven work experience as a Social media manager

- Hands on experience in content management

- Excellent copywriting skills

- Ability to deliver creative content (text, image and video)

- Knowledge of online marketing automation tools like hubspot

- Excellent communication skills

- Analytical and multitasking skills

Requirements:

- MBA/PGDM with 3-5 years of working experience in digital marketing

- Experience in running performance focused Digital Marketing

- Strong Analytical skills and comfort with numbers

- Good functional understanding of (and experience in managing) the required digital marketing channel (Ex: Google AdWords expert, Facebook, SEO etc).

- Growth-hacking mindset with experience in running digital marketing experiments

- Clarity in thinking, ability to do deep-thinking and solve problems

- Adept at quick decision making, in a fast-paced environment with rapidly changing priorities

- Self-motivated, passionate and proactive; a team player

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