Company Overview

- Suraasa is a multi-national EdTech company that empowers school teachers by helping them super-charge their career growth and inspire millions of youth to become high-impact, high-achieving, and high-earning motivated teachers.

- Winning the trust of some of the most ambitious government bodies in the world, we are one of the very few firms globally contributing to UN SDG 4: target 4.c of Increasing Number of Qualified Teachers to deliver Quality Education's worldwide.

- Suraasa is founded by a visionary team of global pedagogy experts, industry's leading technologists, the world's top MBAs, top Management Consultants, and counsellors in the industry

- Before launching Suraasa, the passionate team has been recognised with "India's Best Teacher Training Company" awards thrice-in-a-row and gained the trust of 75,000+ teachers from 1600+ schools from 21 states of India. Check out our initial journey here: YourStory.

- We are looking for the next outstanding person to join our fast-growing team and make millions of teachers and school children smile every day.

Apply now! We can't wait to meet you and start this incredible journey together!

Performance Marketing Specialist

Job Brief

- We are looking for a Performance Marketing Specialist to join our Marketing team. The Performance Marketing Specialist shall lead all our paid ad-media initiatives and build an in-house performance marketing capability that is analytics-driven.

- You will lead the entire campaign strategy from ideation, building measurement frameworks, execution to final performance measurement. Your performance will be tied to revenue growth and brand amplification.

- You will work closely with the Management and Sales Team, ensuring everyone's feedback is captured in optimizing current campaigns and planning new campaigns. You shall also collaborate with vendors to ensure their optimal performance.

- This role provides growth opportunities as long as top performance, exemplary team spirit and leadership characteristics are demonstrated.

Responsibilities

- Create and execute a performance marketing strategy & execution plan

- Develop and manage digital prospecting and remarketing campaigns

- Manage budgets and campaigns across all digital channels to drive strong return on investment and efficient CAC

- Ensure successful planning, execution, optimisation for key traffic KPIs via paid, organic & own media channels

- Identify, plan and experiment new strategies & channels to continue to meet or exceed established critical metrics

- Work closely with the marketing and sales teams to brainstorm ideas, create original concepts, and develop messaging that results in effective and compelling communication

- Prepare analytics dashboards to track campaigns' success and media spend

- Work closely with the management to present funnel conversion results and improvement ideas/recommendations

- Creatively identify target audiences across social platforms

- Plan & forecast media mix and media spend allocation across the channels

- Work with external agencies, if any, on a day-to-day basis

- Gather continuous feedback from internal stakeholders (and occasionally from customers as well) on campaign quality

- Setup technical integrations and automations between CRMs, sales and marketing platforms to ensure a delightful customer experience

- Be up-to-date on the hottest trends in performance marketing and identify suitability for our processes

- Perform weekly quality audits on all funnels, user journeys, & data capture processes

- Develop expertise about our vision, products, industry & audience's needs

Key Performance Indicators :

- Return on Advertising Spend

- Quantity, Quality, and Cost of Qualified Leads

- Community Size Growth & Engagement on Social Media

Requirements

- Passionate about marketing and sales

- Bachelor's Degree with 3+ years experience as a performance marketer (prior experience in performance marketing agencies preferred)

- Experience building effective multi-channel marketing strategies, including affiliate, PPC, SEO, social media, other digital/non-digital channels

- Excellent analytical thinker; hypothesis-led & data-driven decision-maker

- Expertise in campaign and channel analysis and reporting, including Google Analytics, Google Sheets/Excel, Automation tools

- Goal-oriented

- Excellent communication skills

- Open-minded, curious and a strong problem solver

- Strong project management skills with the ability to juggle multiple priorities simultaneously in a fast-paced environment

- Strong team collaboration skills