- As a Strategic Retention Specialist in our dynamic Direct-to-Consumer (D2C) company, you will play a pivotal role in enhancing customer loyalty and maximizing customer lifetime value. Your responsibilities will encompass creating and executing strategies to retain and engage customers, ultimately contributing to the growth and success of our brand.

Key Responsibilities :

- Manage the company's retention strategy to effectively improve the cohorts performance and LTV

- Ensure strategies for building customer relationships as well as for driving repeats for the business

- Be responsible for converting registered not-bought customers

- Being responsible for effective communications measured via data-oriented approach

Loyalty Programs :

- Develop and manage customer loyalty programs to incentivize repeat purchases and brand advocacy.

- Monitor and assess the effectiveness of loyalty initiatives.

Communication and Messaging :

- Craft compelling and relevant messaging to keep customers informed, engaged, and excited about our products and brand.

- Utilize various communication channels, including email, social media, and in-app messaging.

Performance Metrics :

- Establish key performance indicators (KPIs) for measuring the success of retention initiatives.

- Regularly report on the performance of retention programs and recommend adjustments as needed.

Skills and Qualifications :

- Expertise in using tools like Clever Tap

- Data-orientation and professionalism in work ethic

- Proven experience in a retention-focused role within the D2C or e-commerce industry.

- Strong analytical skills with the ability to interpret data and make strategic recommendations.

- Excellent communication and collaboration skills.

- Familiarity with CRM tools and customer segmentation strategies.

- Understanding of cohorts and retention metrics

- A creative mindset with an understanding of customer behavior and preferences.

How to Apply :

- If you are passionate about fostering customer loyalty and have a proven track record in retention management, we'd love to hear from you! Please submit your resume and a cover letter

- Join us in building lasting connections with our customers and driving the success of our D2C brand! #RetentionManager #D2C #CustomerLoyalty

Location : Mumbai only

Industry : Ecommerce/D2C startup only

Work model : Hybrid, twice a week work from office (Co-working spaces)