Co - Founder at Sunstone Eduversity
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Sunstone Eduversity - Manager - Digital Marketing (2-4 yrs)
We are looking for a candidate who can define and drive Sunstone Eduversity's short to medium-term ASO and SEO strategy.
This is a unique role in an early stage funded company offering complete ownership and leeway to solve problems.
Responsibilities and Duties :
- Finding, Researching & Choosing Keywords for Apps
- Different App Marketing & ASO Programs
- In-Depth App Marketing Research
- Basics of App Store Optimization
- Detailed Analytical Study of Mobile Apps
- Finding Critical Decision Making Data Points.
- On page SEO optimization of all content published on our website to enhance generation of inbound traffic
- Conceiving & directing off-page SEO projects
-Perform in-depth keyword research to identify ranking opportunities
- Working with the development team to ensure best SEO practices are properly implemented on a newly developed -code
- Working with the editorial and marketing teams to drive SEO in content creation
- Developing and implementing link building strategy
- Recommending changes to website architecture, content, linking and other factors to improve SEO positions for target keywords
- Monitor, analyse, optimize and report the performance of all ASO/SEO/SEM campaigns on an ongoing basis and uncover areas for improvement
Key Requirements :
- Knowledge of standard and current SEO/SEM/SMO/ASO practices
- Experience with ASO/SEO optimization tools
- Should be data-driven and be able to track efforts across all marketing channels
- Keen interest in integrated marketing and social media trends
- Copywriting skills, line-editing skills, and experience in content management
- Well-informed about the News Mediascape and an interest in the sector at large
- Self-driven and ambitious
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