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16/06 Anisha Pandere
Talent Acquisition Specialist at SUGAR Cosmetics

Views:445 Applications:79 Rec. Actions:Recruiter Actions:10

SUGAR Cosmetic - Assistant Manager/Manager - Performance Marketing (2-5 yrs)

Mumbai Job Code: 218681

Maintenance of overall online Brand imagery :

- Responsible for the overall visual language of Sugar POP across all online platforms (key images, descriptions, A+ content)

- Creation and updation of best-in-class imagery for our brands

- Ensure correctness in descriptions, titles, images, pricing across SKUs across platforms

- Responsible for listing of all new launches along with NKAMs

- Maintain product masters (titles, MRP, images, case configurations) and communicate to platforms in case of changes

Performance Marketing :

- Monthly closure on JBP-led Marketing/ visibility activations across platforms along with NKAMs

- Conceptualize and execute marketing campaigns along with Brand team and Digital team

- Continue efforts to build core Ecommerce capabilities (in Search, Content, Analytics)

- Monthly reporting of all Marketing led activations (ROI, Spends, Impressions)

- Maintain marketing spends tracker for both brands

- Platform marketing/ activations

- Coordinate with brand team to close quarter plans

- Responsible to run campaigns end-to-end and ensure business delivery

New Product development :

- Drive Ecomm-first products through study of competitor brands or industry trends

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