Head - Human Resources at StyLabs Info Solutions
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STYLABS - Manager - SEO (3-8 yrs)
- Define SEO requirements and recommendations to increase page ranking and drive traffic and revenue.
- Be the in-house SEO expert and setup SEO best practices
- Manage the SEO tech stack and be accountable for all related performance metrics
- Maximize organic traffic growth by establishing a robust SEO target keyword list and working closely with marketing and engineering teams
- Ensure all techniques and strategies are implemented and are consistent
- Optimize current website architecture, URL structures, category taxonomies and content (new and existing) to maximize our results and grow non-branded traffic month on month
- Be an expert on the ins and outs of our website, ensuring sitemaps stay updated and the correct processes are in place
- Work on link building efforts, including strategy and processes
- Stay abreast of new developments in the e-commerce industry and SEO overall
Requirements :
- At least 3 years of hands-on experience
- A previous track record of implementing successful SEO strategies, where your efforts drove tremendous growth in rankings and revenue (e-Commerce preferably)
- Sound knowledge of HTML and CSS to identify code-based optimization opportunities
- A strong metrics-driven mindset
- Deep understanding of how search bots crawl websites
- Good understanding of how e-commerce website builds and work at both the back and front end
- Understand canonicals and no index rules at scale
- Advanced Excel knowledge
- Advanced understanding of the fundamentals of the search engine industry, including but not limited to: crawlers, relevance ranking criteria, keyword research, competitive analysis, content management systems and performance scorecards, search algorithms and current SEO trends (i.e.: Panda + Penguin releases)
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