Job Descriptions for Digital Marketing Executive

Must Have Skills :

- MS Office - Word, PowerPoint & Excel

- Understanding of Social Media Handling - Facebook, LinkedIn, Pinterest, Twitter, YouTube

- Basic knowledge of Q&A Forums like, Quora, Reddit etc.

- Good Written & Verbal Communication skill.

- Basic understanding of Marketing & Digital Marketing Concepts, tools and technologies.

Preferred Skills:

- Creative writing.

- Content creation - Text & Images

- Knowledge of content creation tools like Canva, Photoshop etc.

- Video creation and Video editing skills.

- Usage of Artificial Intelligence in Marketing & Digital Marketing

Responsibilities:

- Handling and monitoring company social media alongside social media presence of the organisation -across various social media platforms.

- Managing social media channels and respond to customer and prospect queries.

- Assist in maintaining and updating the company website with fresh content, product information, and promotional offers to enhance user experience and drive conversions.

- Assist in designing, maintaining, and supplying engaging content for the organization's Website & Social Media - As per instructions.

- Collaborate with the team in developing different goal-oriented marketing strategies and campaigns.

- Track & analyse social media metrics to measure the success of KRAs.

- Provide general administrative support to the marketing department as needed, including organizing files, scheduling meetings, and assisting with other ad-hoc tasks.

Qualifications :

- Ability to work independently and as part of a team.

- 6 months - 1 year of experience in Marketing field (Preferred).

- Minimum qualification: Bachelor's Degree (Relevant field preferred).

- Strong interest in digital marketing and eagerness to learn and develop new skills in a fast-paced environment.

- Familiarity with social media platforms and digital marketing tools (e.g., Hootsuite, Buffer, Mailchimp, Google Analytics) is a plus.

- Positive attitude, proactive approach, and willingness to collaborate with team members to achieve common goals.

Benefits :

- Plenty of Skill Development opportunities.

- Chance to make a real impact on the company's growth.

- Work-life Balance.