Lead Marketing, Hospital Infrastructure Business, Stryker India Pvt. Ltd

- Acquire product expertise with In-depth product & procedural knowledge.

- Formulate upsell strategies to shift user adoption for advance technology

- Develop superior brand positioning strategy, customer segmentation framework and roll out campaigns for product promotion.

- Define the golden words to communicate unique selling points and competitive advantages

- Production of product brochures, leaflets, and other communication material as per brand guidelines

- Design and implement a pricing strategy for designated products to meet ASP targets & portfolio profitability.

- Conduct margin analysis on a periodic basis to study trends to access pricing levels.

- Active partner for success of field staff, help shorten the sales conversion cycle and create platforms for market development and access.

- Planning marketing programs and working closely with support teams & vendors for successful execution.

- Drive CAPEX planning and execution of instrument demo set deployment and achieve set productivity targets

- Control marketing budget for the respective product portfolio by managing the needs assessment plan vs actual and maximize the utilization of the budget

- Partner with SCM for rolling forecast and inventory level of new and priority products.

- Develop and implement feedback channels to ensure business units are following marketing plans.

- Footprint analysis of market coverage with a view to access service capabilities

- Support lead management initiatives for field staff, periodically compare leads and market mapping to identify untapped potential

- Work with business managers on sales roadmap validation and analysis

- Deliver product training to sales team, content development and structuring of digital content repository for online references

Key strengths / personal attributes for the role:

- Team-player with exemplary interpersonal and problem solving abilities

- High energy level, discipline, humility and sense of responsibility

- Learning agility and passion for taking on challenges

- Self-starter with high action orientation

- Demonstrated strong communications & presentation skills.

Academic qualifications / degree & relevant prior experience -

- Science Graduate with regular MBA in marketing

- Exposure to product marketing, preferably in MedTech.

- If MBA from premier institute, work experience of 4-5 years

- For other institutes it should be 6-7 years

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