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13/09 Ramesh Patel
Consultant at Tenor

Views:21 Applications:24 Rec. Actions:Recruiter Actions:10

Strategic Account Planner - Qualitative Research - Broadcast Media (6-12 yrs)

Mumbai Job Code: 176290

Must have 6 to 10 years of rich experience with an analytical bent of mind committed to delivering results in a multi-cultural environment, targeting multi-dimensional assignments in Consumer Insights | Market Research | Strategic Planning | Brand Communication

Typical responsibilities involve:

- Build strategies based on insight derived from an in-depth understanding of the brand, consumers- feelings, attitudes and behaviours, and cultural trends, while assessing situations and identifying opportunities

- To develop strategic direction for Brands based on insights and creativity.

- Developing ideas and pinpointing business problems

- Pulse check of category, consumer & cultural trends

- Leading primary research & consumer immersions

- Analysing and interpreting a variety of information

- Expertise in qualitative and quantitative research

- Keeping up-to-date with cultural/social trends and customers- views and attitudes

- Undertaking qualitative research activities

- Making presentations to clients and agency staff

- Evaluating campaign effectiveness

- Have a high awareness of digital content and the influencer universe - enabling effective discovery and articulation of case studies, explaining how and why things worked or did not work

Key skills:

- Possessing confidence and good interpersonal skills

- Team working abilities

- Presentation and verbal communication skills

- Commercial awareness

- Creativity

- The ability to cope with pressure

- Effective analytical and organisational abilities

- Experience on a variety of assignments, from brand strategy work to activation and tactical execution planning including planning content strategies for social and digital content

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

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