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13/09 Ramesh Patel
Consultant at Tenor

Views:19 Applications:24 Rec. Actions:Recruiter Actions:10

Strategic Account Planner - Qualitative Research - Broadcast Media (6-12 yrs)

Mumbai Job Code: 176290

Must have 6 to 10 years of rich experience with an analytical bent of mind committed to delivering results in a multi-cultural environment, targeting multi-dimensional assignments in Consumer Insights | Market Research | Strategic Planning | Brand Communication

Typical responsibilities involve:

- Build strategies based on insight derived from an in-depth understanding of the brand, consumers- feelings, attitudes and behaviours, and cultural trends, while assessing situations and identifying opportunities

- To develop strategic direction for Brands based on insights and creativity.

- Developing ideas and pinpointing business problems

- Pulse check of category, consumer & cultural trends

- Leading primary research & consumer immersions

- Analysing and interpreting a variety of information

- Expertise in qualitative and quantitative research

- Keeping up-to-date with cultural/social trends and customers- views and attitudes

- Undertaking qualitative research activities

- Making presentations to clients and agency staff

- Evaluating campaign effectiveness

- Have a high awareness of digital content and the influencer universe - enabling effective discovery and articulation of case studies, explaining how and why things worked or did not work

Key skills:

- Possessing confidence and good interpersonal skills

- Team working abilities

- Presentation and verbal communication skills

- Commercial awareness

- Creativity

- The ability to cope with pressure

- Effective analytical and organisational abilities

- Experience on a variety of assignments, from brand strategy work to activation and tactical execution planning including planning content strategies for social and digital content

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