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19/10 Ramesh Patel
Consultant at Tenor

Views:17 Applications:8 Rec. Actions:Recruiter Actions:6

Strategic Account Planner - Qualitative Research - Advertising Firm (8-15 yrs)

Mumbai Job Code: 181668

For a top 5 Advertising Agency in India

Must have 8 to 15 years of rich experience with an analytical bent of mind committed to delivering results in a multi-cultural environment, targeting multi-dimensional assignments in Consumer Insights | Market Research | Strategic Planning | Brand Communication

Typical responsibilities involve:

- Developing ideas and pinpointing business problems

- Pulse check of category, consumer & cultural trends

- Leading primary research & consumer immersions

- Analysing and interpreting a variety of information

- Expertise in qualitative and quantitative research

- Keeping up-to-date with cultural/social trends and customers- views and attitudes

- Undertaking qualitative research activities

- Making presentations to clients and agency staff

- Evaluating campaign effectiveness

- Advertising account managers need enthusiasm, stamina, determination and perseverance to succeed

Key skills:

- Possessing confidence and good interpersonal skills

- Team working abilities

- Presentation and verbal communication skills

- Commercial awareness

- Creativity

- The ability to cope with pressure

- Effective analytical and organisational abilities

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