Stockaxis - Search Engine Optimization Specialist (3-4 yrs)
Responsibilities :
- Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns
- Track, report, and analyze website analytics and PPC initiatives and campaigns
- Optimize website copy and landing pages for search engine marketing
- Perform ongoing keyword discovery, expansion and optimization
- Research and implement search engine optimization recommendations
- Research and analyze competitor advertising links along with developing link building strategy.
- Work with the development team to ensure SEO best practices are properly implemented on newly developed code
- Work with editorial and marketing teams to drive SEO in content creation and content programming
- Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.
Requirements :
- Proven SEO experience
- Proven experience managing PPC campaigns across Google/Facebook
- Solid understanding of performance marketing, conversion and online customer acquisition
- In-depth experience of web analytics tools.
- Hands on knowledge of App Store Optimization will be an added advantage
- Knowledge of ranking factors and search engine algorithms
Must Have :
- 3-4 years of experience
- A degree in quantitative, test driven field
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