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13/11 Madri Prasad
HR at Borderless Softtech Ovt Ltd

Views:23 Applications:10 Rec. Actions:Recruiter Actions:5

Stockal - Performance Marketing Specialist (5-9 yrs)

Bangalore Job Code: 185041

- 5+ years of relevant performance marketing experience. Experience in Fintech/Edtech or Internet companies are a plus

- Fantastic hands-on experience and expertise in Google Ads, Facebook Ads, Programmatic and should have extensive knowledge of paid marketing channels like Search, Display, Mobile, Direct Mail and performance

- Love for numbers. Excel proficiency is a must. Analytical, problem-solving mind.

- Big on learning. Self-motivated, with attention to detail. Desire to work in a creative, growing, fast-paced startup environment

- Should be able to analyze the overall marketing performance

- Design and implement experiments to improve CAC, LTV, CTR etc.

- MS Excel, Google Analytics, Google AdWords, PPC, email/SMS/affiliate marketing, PPC and hands-on experience with any performance and social platform

- Work with Product, design, copywriters & business teams to conduct experiments

- Knowledge of programmatic (DV360) and affiliate marketing is a plus

- Know how to work with attributions tools like Appsflyer. know how to visualize data across Appsflyer, segment, powerbi, etc.

- Execute the campaigns to drive the app downloads (Android & IOS)

- Drive hands on campaign setup, management and optimisation including A/B testing of targeting, landing pages and more to ensure revenue maximisation and cost minimisation

- Optimizing channels and campaigns for cost and performance managing both the cost of traffic and cost of acquisition- including responsibility for landing page, funnel optimization (working with revenue and product teams) to improve relevance and improve conversion rate

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

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