Channel Marketing _ Hindi Movies ( Star TV) - Assistant Manager

KEY RESPONSIBILITIES :

- Responsible for Integrated Marketing campaigns for Content Brand

- Managing multiple projects (Across channels) right from planning by setting clear measurable goals to execution and post campaign analysis to measure ROI

- Driving digital as a key Marketing tool to drive engagement and brand love

- Work closely with the On-Air Promotion team to ensure quality & consistency in all the communication

- Interact on a broad level with internal customers - Sales, Programming & Distribution & External customers - PR, Digital & Ad agencies.

- Involved in ideation, responsible for supporting new concept creation and development of new Ideas

- Budget Management with timely reporting

- Competition analysis and providing intel to the team

- Analyze marketing campaigns closely based on BARC, and making recommendations to the team as learnings

- Experiential Marketing for content/brand campaigns

- Liaising with support functions to manage processes in time i.e. commercial/finance/legal

- Deliver on marketing tie-ups towards value adding to the marketing budget

PERFORMANCE MEASURES : 

- Extremely strong project management skills with thorough planning and efficient execution of campaigns

- Creative conceptualization capabilities

- Ability to lead agencies to plan and execute campaigns on time with strong metrics of campaign evaluations in pre and post

- ROI through reach and engagement for spends

- Generating revenue led concepts for better monetization

- Reach and ratings of shows to measure effectiveness of campaigns

- Innovative inputs for campaigns and successful rollout

- Increase In follower base and engagement rate across social media platforms

QUALIFICATION : 

- MBA marketing with 4-7 yrs. work experience from a premium Business School preferably from Television industry

KNOWLEDGE AND SKILLS :

- Very Strong Project management skills with aggressive planning and timely execution

- Multi- tasking on campaigns across brands

- Digitally savvy with a strong understanding of the social media platforms

- Creatively driven with a hold on operations

- Strong understanding of marketing concepts, strategy and best practice

- Ability to collaborate with agencies and other teams to get the job done

- Good writing skills

- Eye for detail

PERSONAL ATTRIBUTES :

- Ownership attitude

- Excellent communication (especially written) & Interpersonal skills

- Innovative & Hard working

- People skills & networking (ability to collaborate and get work done)

- High degree of comfort in working with ambiguity

- Pleasant and positive demeanor

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