26/04
HR
HR at Star Health and Allied Insurance
HR at Star Health and Allied Insurance
Views:107 Applications:14 Rec. Actions:Recruiter Actions:8
Star Health - Search Engine Optimization Role (12-16 yrs)
Search Engine Optimization Role
Responsibilities :
- Execute tests, collect and analyze data and results, and identify trends and insights
- Track, report, and analyze website analytics
- Staying on budget, estimating monthly costs and reconciling discrepancies on the SEO campaigns
- Optimize copy and landing pages for search engine
- Perform ongoing keyword discovery, expansion and optimization
- Research and implement search engine optimization recommendations
- Research and analyze competitor advertising links
- Develop and implement link building strategy
- Work with the development team to ensure SEO best practices are properly implemented on newly developed code
- Work with editorial and marketing teams to drive SEO in content creation and content programming
- Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.
Requirements and skills :
- Proven SEO experience
- Should have handled larger websites & reports
- In-depth experience with website analytics tools
- Experience with A/B and multivariate experiments
- Working knowledge of HTML, CSS
- Knowledge of ranking factors and search engine algorithms
- Up-to-date with the latest trends and best practices in SEO
