HR at Star Health and Allied Insurance
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Star Health - Copywriter (2-5 yrs)
Responsibilities :
- This is a full-time on-site Creative Copywriter role located in Chennai. The Creative Copywriter will be responsible for developing copy for digital advertisements, marketing collateral, advertisements, social media, email campaigns, and other branding activities.
- Assist the brand team through the production of content and supporting materials
- Support marketing campaigns from ideation to creation (including campaign briefs, landing pages and company announcements) and social copy.
- Create, proofread, and edit copy
- Develop reactive copy with a strong awareness of the local market
- Create engaging, high-converting copy aimed at our community across social media platforms in English (e.g. Facebook, Google etc.).
- Create brilliant, clear and on-brand writing, as well as acting as a consult with our agency partners
- Use brand guidelines to bring consistency and quality to all our communications
- Ultimately be the guardian of our tone of voice
- Take briefs directly and manage deadlines to make sure work is delivered on time
- Write brilliant, exciting point of sale material and promotional print materials to support new product launches (test market and national), digital initiatives, and other customer propositions
- Write scripts for animations and videos that bring our voice to life
- Write copy that's optimised for conversions, clicks, etc.
