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21/02 HR
HR at Star Health and Allied Insurance

Views:135 Applications:31 Rec. Actions:Recruiter Actions:15

Star Health - Copywriter (2-5 yrs)

Chennai Job Code: 313607

Responsibilities :

- This is a full-time on-site Creative Copywriter role located in Chennai. The Creative Copywriter will be responsible for developing copy for digital advertisements, marketing collateral, advertisements, social media, email campaigns, and other branding activities.

- Assist the brand team through the production of content and supporting materials

- Support marketing campaigns from ideation to creation (including campaign briefs, landing pages and company announcements) and social copy.

- Create, proofread, and edit copy

- Develop reactive copy with a strong awareness of the local market

- Create engaging, high-converting copy aimed at our community across social media platforms in English (e.g. Facebook, Google etc.).

- Create brilliant, clear and on-brand writing, as well as acting as a consult with our agency partners

- Use brand guidelines to bring consistency and quality to all our communications

- Ultimately be the guardian of our tone of voice

- Take briefs directly and manage deadlines to make sure work is delivered on time

- Write brilliant, exciting point of sale material and promotional print materials to support new product launches (test market and national), digital initiatives, and other customer propositions

- Write scripts for animations and videos that bring our voice to life

- Write copy that's optimised for conversions, clicks, etc.

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