HR at Sriveda Sattva Pvt Ltd
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Sriveda Sattva - Manager - Business Development & Marketing - eCommerce Vertical (5-7 yrs)
The person will be responsible for leading and for the growth of the brand's portfolio to achieve our business goals primarily for the Amazon India account.
Responsibilities :
- Coordinate with digital marketing agencies to deliver and drive required content for the brand on the marketplaces. Amazon will be the primary focus.
- Understand and deliver the requirements to the Amazon agency related to Amazon keyword analysis, Title and Backend Search Terms Optimisation, Content for Bulletin Features and Product Description, Image and A+ Content Recommendations, Images and A+ Content creation for Product listings, Product Listing Implementation in Backend, New Campaigns
- Development and Execution, Regular Monitoring of the campaigns for Budget Management and Reallocation, Keyword Negation, Keyword Bid Optimization, Advertised ASIN Optimization and Placement Bid Optimization.
- Develop content strategy aligned with short-term and long-term marketing targets co-ordinating with the agency and management.
- Collaborate with marketing and design teams to plan and develop amazon site content, style and layout.
- Coordinate to create and publish engaging content for amazon.
- Work and develop brand guidelines. Edit, proofread and improve writers- posts as per brand guidelines.
- Coordinate with content writers to ensure brand consistency for content published on amazon for the brand.
- Optimize content according to SEO and coordinate for getting the relevant blog and content required for SEO purposes for amazon.
- Use content management systems to analyze website traffic and users engagement metrics
- Develop an editorial monthly calendar and ensure the content team is on board for requirements related to amazon.
- Ensure compliance with law (e.g. copyright and data protection)
- Stay up-to-date with developments and generate new ideas to draw the audience's attention.
- Additionally you will also need to lead and drive business for other major e-commerce marketplaces.
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