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16/11 Bhanu
HR Executive at Sriveda Sattva Pvt Ltd

Views:498 Applications:130 Rec. Actions:Recruiter Actions:13

Sri Sri Tattva - Senior Manager - Marketing (8-15 yrs)

Bangalore Job Code: 243673

Mandatory Skill:

- Proficient in Marketing and Promotions of FMCG products of reputed brands.

- Good marketing, branding and relationship building skills.

- Excellent Negotiating Skills.

- Proficiency in South Indian languages.

Roles & Responsibilities:

1. Plan BTL and Promotional activities of FMCG products.

2. Execute and implement marketing plans as per the allocated budgets.

3. Managing, analyzing and reporting on market data, establishing requirements and formulating activities.

4. Translate brand strategies into brand plans, brand positioning and go-to-market strategies.

5. Plan a Consumer Engagement Strategy for Retail outlets and Franchise store.

6. Plan for product launches at Retail outlets and Franchise store, plan BTL activity for the same.

7. Plan for product specific promotional activities - campaigns, Cross promotions, seasonal product promotions at retail outlets

8. Will represent the company and work with Branding Strategy Consultants, Brand Development, Creative Agencies, Retail Marketing and Merchandising Agencies.

9. Build brand awareness by participation in local exhibitions and events, press, cable TV, newspapers and other outdoor media such as hoardings, bus/Auto, bus/train stations etc

10. Proficient in product positioning, market segmentation and, new markets penetration.

11. Create market share by developing marketing plans and programs for specific products. Achieve and track product growth.

12. Measure and report performance of all marketing campaigns, and assess against goals (ROI and KPIs)

13. Monitor market trends, research consumer markets and competitors- activities to identify opportunities and key issues.

14. Monitor product distribution, availability and consumer reactions.

15. Analyze and monitor competitor and consumer activity to identify opportunities for growth.

16. Understand Market demands and suggest product mix.

17. Work closely with sales team for execution and tracking

18. Be in the market for effective plan implementation to drive growth

Soft Skills:

Good in English, Hindi and local language communication with telephonic skills.

Good liaising and trouble shooting skills.

A flexible attitude with respect to work assignments and new learning.

Ability to manage multiple and varied tasks with enthusiasm and prioritize with attention to detail.

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