What do we do at Spyne ?

- Spyne is changing the way cataloging is done across the Globe. Our vision is to empower the smallest of sellers, situated in the farthest of corners, to create superior product images and videos, without the need for any external professional help. Imagine 30M+ merchants shooting Product Images or Videos using their Smartphones, and then choosing Filters for Amazon, Asos, Airbnb, Doordash, etc to compose High-Quality "tuned-in" product visuals, instantly.

- Spyne has built the world's leading image editing AI software, to capture and process beautiful product images for online selling. We are also fortunate and proud to be backed by the biggest names in the investment community, including the likes of Accel Partners, Angellist, and prominent Founders and Internet company operators, who believe that there is an intelligent and efficient way of doing Digital Production than how the world operates currently.

Read more about us here :

Yourstory - https://bit.ly/3LXUVn9

Spyne acquires Travographer - https://bit.ly/3O85ULO

Yourstory x AWS - https://bit.ly/47BrVxj

About our products :

Auto - https://www.youtube.com/watch?v=yZBOiKKj9_s

eCommerce - https://www.youtube.com/watch?v=yMGqv63s-9c

Food - https://www.youtube.com/watch?v=g5VwIftbhjo

To get a preview of our product, download it from the Google Play store and iOS App Store.

What Are We Searching For ?

- We are seeking a talented and results-driven Associate Director, Growth Marketing, to join our dynamic marketing team. The ideal candidate will be a strategic thinker with a deep understanding of B2B marketing, and a proven track record of driving SEO and content ranking, user acquisition, engagement, and conversion. The successful candidate will play a crucial role in driving awareness, engagement, and demand for our B2B SaaS products via inbound and outbound channels.

What Will You Do ?

SEO & Content Development :

- Conduct technical SEO audits, help oversee site architecture and website migrations

- Confidently lead strategic initiatives for clients ranging from small to medium-sized local/regional businesses to enterprise-level companies, while mentoring other SEO team members

- Lead the integration of AI, specifically GPT-4, into SEO strategies

- Manage and mentor a team of SEO professionals, identifying and addressing skill gaps

- Drive enterprise content strategy and perform competitive analysis

Product Marketing :

- Work closely with sales and product teams to develop product pricing models, key messaging, and value proposition

- Together with the product team, educate both internal and external stakeholders on our product features and their benefits.

- Create marketing programs (e.g. sales documentation, product videos, website copy, blog posts, ) that articulate the benefits of our products

- Conduct market analysis to obtain understanding of the competitive landscape and help establish product differentiators

- Create sales collateral and tools that align with the buying process and help move prospects & customers through the sales cycle

Lead Nurturing :

- Define, implement, and oversee lead nurturing strategies to engage and educate prospects throughout the marketing/sales funnel.

- Collaborate with the sales team to ensure seamless handoff of qualified leads.

Data Analysis and Reporting :

- Identify the correct marketing channels and activities to achieve monthly and quarterly marketing goals.

- Monitor, analyze, and report on the performance of marketing growth campaigns.

- Identify and explore new ways to reach our audiences, experimenting with new acquisition channels.

- Use data-driven insights to optimize and improve campaign effectiveness.

Campaign Planning and Execution :

- Develop and execute end-to-end growth campaigns that align with the overall marketing strategy and business objectives.

- Utilize various channels, including digital marketing, email, content marketing, SEO optimisation, and social media marketing, to drive lead generation and customer acquisition.

- Identify best-fit customers using tools like Google Analytics, Ahrefs, etc.

What's a must-have for you to thrive ?

- Bachelor's degree in Marketing, Business, or a related field; relevant certifications are a plus.

- 3-5 years of proven experience in B2B growth marketing/demand generation within the SaaS industry.

- Proficiency in digital marketing tools and platforms, including but not limited to Google Analytics, HubSpot, Salesforce, SEMrush, or similar.

- Proven experience in driving content growth by utilizing optimal SEO strategies.

- Strong analytical skills with the ability to interpret data, draw conclusions, and make data-driven decisions.

- Excellent communication skills and the ability to collaborate effectively across teams.

- Demonstrated creativity and strategic thinking in developing successful marketing campaigns.

- A results-oriented mindset with a focus on driving measurable outcomes and ROI.

We Love to Enjoy!

Unplugged Fridays : Monthly activities fun Friday activities where teams fuse creativity and competition, crowned with rewards for victory.

Team Bashes : Periodic parties and gatherings to bring up appreciation, motivation, and relaxation.

Birthday Bliss Bonanza : Monthly gatherings to celebrate the unique magic of each team member, turning birthdays into shared moments of joy.

Festival Fiestas : Vibrant festivities with music, food, games, and more, creating memorable experiences

What leads to your success in this role ?

Strategic Planning : Develop and execute end-to-end demand generation campaigns aligned with business objectives

Analytical Skills : Strong analytical skills to optimize campaign effectiveness and ROI.

Continuous Learning : Commitment to staying updated on industry trends and adopting new technologies.

Communication Skills : Excellent communication and collaboration skills for effective team interaction.

Why become a part of the Spyne family ?

- We are a young start-up with an average age of employees 25-26 years

- Even during the "great resignation" period, we had near-zero attrition, which speaks volumes about culture

- With a rating of 4+ on Glassdoor (worldwide leader in insights about jobs and companies), we are one of the top-rated AI Tech Company

- Best Male-Female ratio in the AI tech industry

- Have all best-in-class employee supportive policies, as per government mandates

- We are obsessed with delivering the best customer experience with the utmost client delight

- Talk to us to find out more!

- We are in the supersonic growth stage currently. It's the best time to enter and grow 10X+ times with the company.