IT Recruiter at Splash Business Intelligence Pvt Ltd
Views:21 Applications:11 Rec. Actions:Recruiter Actions:8
Splash Business Intelligence - Email Marketing Role (4-8 yrs)
Roles & Responsibilities :
Includes the below listed but not limited to :
- Own email marketing & campaign calendar end-to-end: Design/develop workflows/email campaigns aimed at customer engagement, higher conversions, and more qualified leads that add to the pipeline
- Understanding of demand gen, lead lifecycle, nurturing, and management
- Perform A/B testing of email campaigns and demonstrate steady growth in email engagement rates
- Optimize email deliverability and conversion rates
- Perform device testing and email client optimization
- Data management and segmentation
- Create campaign landing pages and other assets in Marketo and other email tools
- Own and drive Marketing email marketing performance
- Work closely with the ISRs to ensure successful hand-off of leads
- Well versed with global privacy laws including GDPR, CANSPAM, and other requirements in the US and Europe
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.
