As the multitude of Social Media Specialist duties is linked to the enhancing the brand image across digital communications, the usual flow of duties may embrace the following :

- Must able to plan & execute all Paid campaigns on Facebook, Instagram, LinkedIn, and other social media platforms.

- Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification.

- Generate, edit, publish and share daily content (original text, images, video or HTML) that builds meaningful connections and encourages community members to take action.

- Set up and optimize company pages within each platform to increase the visibility of company's social content

- Seek new prospects for mutual promotion

- Advance the influencer and/or community advocacy efforts

- Monitor the existing design (ads, thumbnails, landing pages, profile pictures, etc.) and keep abreast of its modifications

- Contribute to the creation of ad campaigns with their further distribution throughout social media

- Assume the responsibility for crafting online reviews and responding to them

- Prepare reports based on marketing campaigns- performance for the upper management

- Map out the all-around social media marketing plans by means of customer identification, competitors research, platform ascertainment, and messaging

- Build long-term customer relations by alluring them with a fine-tuned content selection

- Monitor and update the corporate pages within each SM platform to ensure the highest possible saliency of the company's content

- Forge schedules for syndication and editorial activities

- Monitor the corresponding social metrics/data, define the best practices, and use the acquired information to promote the brand's marketing presence

- Add value to team effort in terms of intradepartmental cooperation.

- Proven working experience in social media marketing and lead generation.

- Excellent consulting, writing, editing (photo/video/text), presentation and communication skills

- Demonstrable social networking experience and social analytics tools knowledge

- Knowledge of online marketing and a good understanding of major marketing channels

- The goal is to gradually achieve superior customer engagement on all social platforms and gradually increasing relevant traffic on the company website.

- The person will be responsible for generating leads and increasing revenue by strategically exploiting all aspects of social media marketing roadmap.

- The incumbent should have a solid understanding of paid social media marketing and an understanding of major social media channel platform.

Eligibility & Experience Criteria :

- BSc degree in Marketing or relevant field

- 4-6 years of experience in Marketing, Public Relations, New Media, Business, or Communications In addition to this hands-on experience as a specialist in digital/social media.

- Salary: Negotiable

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