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04/08 Priyanka
HR at Armour Corporate Services

Views:118 Applications:68 Rec. Actions:Recruiter Actions:8

Specialist - Search Engine Optimization/Search Engine Marketing - Retail (6-9 yrs)

Mumbai Job Code: 125111

Position Title : SEO SEM Specialist

Location: Mumbai ( Vikhroli )

Department - Digital Marketing

Reporting to - Head of Marketing

Roles and Responsibilities :

- Plan, develop and implement our SEO & SEM strategy

- Work towards organic search optimization and ROI maximization

- Regularly perform thorough keywords research

- Identify key SEO & SEM KPIs

- Monitor redirects, click rate, bounce rate, and other KPIs

- Prepare and present reports regularly

- Identify our buyer persona to better target identified audiences

- Identify problems and deficiency and implement solutions in a timely manner

- Work with web and app developers and marketing team to implement SEO best practices

- Stay up to date with the latest SEO and digital marketing latest trends and best practices

- Do timely competitor keyword analysis and use the best keyword for our business

- Manage our accounts on different channels, which include AdWords, Facebook (Search and Social Media Marketing) ad networks and other channels in the future.

- Deriving insights inform future campaigns

- Be data-driven and always developing and testing new hypotheses.

- Work with creative teams to produce high performing creative

- Collaborate with the data to develop KPIs and dashboards

Desired Candidate Profile :

- 6+ years of experience as SEO, SEM Specialist or similar role

- 2-3 years of experience with planning and implementing a successful SEO strategy proven success in SEO

- 2-3 years of experience web analytics, marketing, and business development

- Experience with A/B testing and other testing metrics

- Basic Knowledge of HTML, CSS, JavaScript

- Previous experience with SEO apps like SEMRush, SimilarWeb, etc.

Education : Any Graduate in Any Specialization

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

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