Relationship Manager at Laksh Human Resource
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Specialist - Search Engine Optimization/Search Engine Marketing - eCommerce (2-6 yrs)
SEO/SEM Specialist
Job Description :
Looking for someone who have a good experience in Campaign Manager/Online Marketing
Industry Preference : Insurance/Banking/Mutual Fund/E-Commerce
Reports to : Senior Online Marketing Manager
Roles & Responsibilities :
-Scope of the Role : Lead and drive online marketing efforts for CaratLane on Paid Search and GDN Channels would primarily include Adwords, Bing Ads and Yahoo.
Roles and Responsibilities :
- Execute tests, collect and analyze data, identify trends and insights to achieve maximum ROI in paid search and Display campaigns at scale.
- Perform ongoing keyword discovery (benchmarking with competition), expansion, and optimization (SEM & SEO)
- Work with engineering team to ensure SEM best practices are properly implemented; with editorial and marketing teams to drive SEM in content creation and content programming;
- Recommend changes to website architecture, content, linking and other factors to improve SEM quality score for target keywords.
Key Deliverables :
- To meet the expected scale for CaratLane's growth plans at the planned CPA (Cost of acquisition). Idea is to grow profitably.
- Understanding of the consumer and the competitive landscape (in the jewellery category) there is critical to succeed in this role.
- Strong quantitative and qualitative consumer research backed insights becomes a key expectation from this role
Qualifications/Experience :
- 2 to 4 yrs of hands-on experience with Google AdWords, Facebook Advertising and Google Analytics, preferably with an e-Commerce / Online company.
Education : MBA
Location : Mumbai
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