Specialist - Search Engine Marketing - Advertising Firm (2-3 yrs)
Location : Gurgaon
Experience : 2 - 3 Years
CTC: 3 - 6 LPA
Function : Sales & Marketing
Vacancy : 1
Job Description :
About the Job :
- We provide Search Engine Marketing (SEM) and Pay Per Click (PPC) services geared to increase sales and conversions to B2B and B2B clients across India and All around the work.
- The PPC Manager is ultimately responsible for the successful delivery of these services, working with online and team resources to ensure PPC services and reporting are delivered on-time according to defined scope and timeline.
- You'll be in charge of the structure, optimization, reporting and relationship management for a book of PPC clients. This includes hands-on work, overseeing the work of others and adjusting strategy as necessary.
Job Responsibilities :
- Develop in-depth knowledge of Pay Per Click (PPC) and other Search Engine Marketing (SEM) product
- Manage ongoing optimization efforts for existing accounts, and/or create the structure for new clients and new campaigns for text ads, shopping and other ad formats within the AdWords and Bing interfaces
- Manage reporting and client communication cycles, weekly or monthly depending on the client
- Facilitate the management and growth of all PPC accounts and ensure that the expectations of the client in regards to those are met
- Attend training and develop relevant knowledge, techniques and skills, and implement according to best practices for each client
- Ad hoc assignments related to the successful growth of the company
Must Haves :
- Graduation/Postgraduation from relevant fields.
- At least 2+ years of experience of developing and managing PPC campaigns.
- Google AdWords certification.
- Strong understanding and application of PPC and SEM practices
- A proven record of managing multiple time-sensitive projects on schedule
- Strong interpersonal and relationship development skills
- Solid writing and grammar skills
- High-level proficiency in MS Excel, PowerPoint, and Word
- Effective communicator with internal staff and clients
- Proven ability to manage detailed projects and manage and develop a team
Nice to Haves :
- Sales experience
- Paid Social experience
- Google and Facebook Certified
Working Days : 5 Days a Week
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