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05/01 Rakhi Singh
HR Executive at FMCG

Views:131 Applications:39 Rec. Actions:Recruiter Actions:29

Specialist - Pay Per Click - FMCG (3-5 yrs)

Noida Job Code: 141606

Responsibilities :


- Participate in forming effective paid search strategies

- Launch and optimize various PPC campaigns

- Oversee accounts on search platforms (e.g. Google AdWords, Bing)

- Be involved in keyword selection and audience targeting

- Monitor budget and adjust bids to gain better ROI

- Track KPIs to assess performance and pinpoint issues

- Produce reports for management (e.g. dashboards)

- Write attractive and concise copy for adverts

- Suggest and develop new campaigns across multiple channels

- Maintain partnerships with PPC ad platforms and vendors

- Find ways to reduce risk of click fraud

- Keep abreast of PPC and SEM trends

Requirements :

- Proven experience as a PPC or Digital Marketing Specialist

- Experience in data analysis and reporting

- Knowledge of SEO and digital marketing concepts

- Familiarity with multiple platforms campaigns(e.g. AdWords, Facebook) is mandatory

- Working knowledge of analytics tools (Google Analytics, Tableau, WebTrends etc.)

- Understanding of HTML and XML is a plus

- Proficient in MS Office (particularly Excel)

- Excellent communication skills

- Analytical thinking with strong math skills

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

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