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07/01 Subha
HR at Visionway Solutions

Views:76 Applications:30 Rec. Actions:Recruiter Actions:9

Specialist - Marketing Operations (3-5 yrs)

Bangalore Job Code: 141969

DUTIES AND RESPONSIBILITIES :

- Under the direction of the Marketing Operations Director, the Operations Specialists will manage the marketing technology stack

- Evaluate, prioritize, and implement new technologies to improve and optimize marketing processes, drive revenue generation and ensure a consistent customer experience; assure smooth integration with the current stack

- Establish, optimize and oversee end-to-end marketing processes to ensure they are efficient, scalable and organized

- Continually improve and optimize data quality across marketing database

- Measure performance and track the impact of campaigns and tactics

- Provide reporting showing accurate view of marketing performance and business contribution

- Proactively analyze marketing data to develop insights and make recommendations on areas for improvement

- Collaborate with the demand generation team to optimize results, attribution models and funnel economics to meet KPIs

- Code all email sends, complete QA for each send on time - generally weekly

- Deliver leads to sales expeditiously using the technology stack, coding Lead Angel, track sales activities

- Troubleshoot marketing stack issues and apply fixes with urgency

- Attend US team meetings daily

Skills & Requirements : 

- 3-5 years in B2B marketing

- Thorough understanding of marketing principles and practices

- Proven experience managing marketing technology systems, with a strong background in Marketo and basic Salesforce knowledge

- Experience implementing and optimizing multi-touch attribution models and solutions

- Project Management skills

- Strong quantitative orientation

- Highly organized and autonomous, but also collaborative and able to work cross-functionally

- Comfortable and energized operating in a fast-paced environment

- 3-5 years of HTML capability

- Demonstrated leadership in applying marketing technology to improve execution and contribute to company growth

CERTIFICATIONS :

- Marketo Certified Expert - Required

- Basic SFDC experience

Benefits of Being a True Influencer :

- 100% Employer paid Healthcare, including Dental, Vision, Short-Term Disability, and Life insurance.

- Continuous Training and Education programs

- 401K

- PTO and Holidays

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